marketing
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Facebook continues to quietly add and tweak features behind-the-scenes, without fanfare or announcements, and the latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage of the ... 0 Published 18 hours ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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“Stay focused and keep shipping,” indeed: Facebook appears to be testing another new feature for pages, this time allowing them to customize their appearances in different regions, while maintaining a single tally of likes. continued… New Career Op... 0 Published 13 hours ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook settled a proposed class-action lawsuit based on the principle that its sponsored stories turn its users into spokespeople and, as such, they should be compensated. Terms were not disclosed. continued… New Career Opportunities Daily: The b... 0 Published 2 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactiv... 0 Published 2 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Some Facebook page administrators are seeing messages in the top-right-hand corners of their timeline pages urging them to create Facebook ads and containing a “promote your page” button. continued… New Career Opportunities Daily: The best jobs in ... 0 Published 2 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook marketing outfit GroSocial announced the close of a $1 million series-A funding round, led by Kickstart Seed Fund, with contributions from Monarch Partners, Rock & Hammer Ventures, and other angel investors. continued… New Career Oppor... 0 Published 3 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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In what almost seems like a version of Klout for employees of a brand, with a host of other robust features, social software provider Dachis Group rolled out Employee Insight, a software-as-a-service application that measures the social media contribution... 0 Published 3 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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It’s not all roses and chocolates in the land of social-networking giants, despite Facebook’s initial public offering Friday. There are some real issues to be grappled with in Facebook’s future. And while not insurmountable, the problem areas are real thr... 0 Published 4 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook and social ad-management software provider Buddy Media reeled in a big fish, as advertising agency giant GroupM announced that it will use brand-management platform BuyBuddy as its preferred social ad management partner. continued… New Car... 0 Published 4 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook analytics provider Wise Metrics came up with a neat trick for manipulating the way photos are displayed on users’ news feeds so that brands can draw more attention to their posts. continued… New Career Opportunities Daily: The best jobs in... 0 Published 4 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Recently, by way of sponsored stories in Facebook users’ newsfeeds, the social network has begun dipping advertising toes into its mobile endeavors. Smart move: According to new research released by NPD Group — which tracks consumer usage across bro... 0 Published 7 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Social enterprise software giant Buddy Media Co-Founder and Chief Executive Officer Michael Lazerow was at no loss for words this morning when it came to dissecting Facebook’s impact on advertising. continued… New Career Opportunities Daily: ... 0 Published 6 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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All other brands should just quit right now, because Brazilian juice company Camp Nectar has objectively the hands-down best ad campaign in the history of the juice-boxing business—all thanks to the ... 0 Published 7 days ago in
Gizmodo, the Gadget Guide: Profile, Details
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How do you say “poke” in Hindi? According to several analysts, India is set to overtake the U.S. as the top Facebook market in terms of number of users by 2015. continued… New Career Opportunities Daily: The best jobs in media. 0 Published 8 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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“Must have bulletproof self-esteem,” the job description might well read. Curses and insults flung by anonymous fans and followers could quickly bruise a soft-shelled ego, says this Facebook page administrator. continued… New Career Opportunities D... 0 Published 8 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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As part of the “Brazil: A Magical Journey” campaign that launched Wednesday in select Macy’s stores and on its Facebook page, the department store is inviting shoppers and fans to share what it calls “augmented experiences,” or virtual excursi... 0 Published 8 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Maybe General Motors got an advance copy of new research from digital marketing agency Greenlight, which found that 44 percent of respondents to its survey would “never” click on Facebook ads or sponsored stories. continued… New Career Opportunitie... 0 Published 8 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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To the executive class, Facebook looks an awful lot like an old-school media company. That’s because its business model is built on earning revenue through, you guessed it, selling ads. In order for people to buy the ads, they have to prove effective and ... 0 Published 8 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States. continued… New Career Opportunities Daily: The best jobs in media. 0 Published 10 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Justin Kistner, social director at Facebook preferred marketing developer Webtrends, offered an interesting take on Facebook’s initial public offering and how it can eliminate its potential revenue shortfall. continued… New Career Opportunities Dai... 0 Published 9 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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The Facebook portion of a recent online ad campaign that ran in Brazil was so successful that the part of the budget initially allocated for portal banners was put exclusively into Facebook ads instead. continued… New Career Opportunities Daily: Th... 0 Published 10 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Recent research by online advertising-management platform Marin Software gave the Facebook like thumbs-up to the social network’s emphasis on social ads and sponsored stories. continued… New Career Opportunities Daily: The best jobs in media. ... 0 Published 10 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program. continued… New Career... 0 Published 14 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook launched a tool designed to aid marketers in creating sponsored stories, allowing them to preview their work, as well as to better target audiences and select open graph action verbs. continued… New Career Opportunities Daily: The best job... 0 Published 13 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Social advertising and optimization technology outfit Adaptly rolled out a new solution aimed at tapping paid media opportunities on Facebook and other social networks to ensure that brand-generated content reaches its full audience. continued… New... 0 Published 15 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Ad agencies continued to heavily favor Facebook when asked which social networks they would use in campaigns for their clients, with 85.1 percent tapping Facebook, nearly double the percentage achieved by second-place finisher YouTube, according to Strata... 0 Published 15 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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What took so long? Facebook is reportedly testing a new version of offers that includes redemption codes so that users can take advantage of the discounts or promotions being offered at online stores, as well as brick-and-mortar locations. continued̷... 0 Published 16 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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In case you’ve forgotten (and you don’t want to do that), Mother’s Day is this Sunday. And brands including 1-800-Flowers, Procter & Gamble, and Zales have taken to Facebook for marketing campaigns tied to the holiday. continued… New Career Opp... 0 Published 16 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook announced an initiative to aid its small and midsized business users via two separate series of webinars on its Facebook Marketing Classroom page. continued… New Career Opportunities Daily: The best jobs in media. 0 Published 17 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Some Facebook users are seeing a survey appear underneath two sponsored stories, asking if they preferred the top one, the bottom one, or neither. continued… New Career Opportunities Daily: The best jobs in media. 0 Published 17 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook marketing firm GroSocial announced the launch of a new survey widget in partnership with online survey provider SurveyMonkey. continued… New Career Opportunities Daily: The best jobs in media. 0 Published 16 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Lists are never a bad thing, and Wise Metrics just published a fairly useful one for those interested in Facebook engagement campaigns (on pages, not via Facebook ads). continued… New Career Opportunities Daily: The best jobs in media. ... 0 Published 22 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Smaller and local businesses will finally gain access to Facebook Offers, as the social network announced the beta launch of the feature in the U.S. today on a self-serve basis. continued… New Career Opportunities Daily: The best jobs in media. ... 0 Published 22 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time ... 0 Published 22 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook and social customer-experience provider Lithium Technologies rolled out its next-generation solution today, adding features such as rich media interactions, ad hoc groups, streaming conversations, and an improved ratings and reviews module. cont... 0 Published 21 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Facebook marketing firm GroSocial launched a new initiative aimed at extending the white-label offering of its Customizer Facebook tab platform to small and midsized marketing agencies. continued… New Career Opportunities Daily: The best jobs in me... 0 Published 23 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Vitrue, a marketing platform for Facebook and other social networks, is doing some marketing of its own with the launch of its Love campaign and its tag line, “Like can never replace Love.” continued… New Career Opportunities Daily: The best jobs i... 0 Published 23 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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According to sources close to the situation, Facebook is anticipating getting approval from government regulators to officially distribute its S-1 public offering prospectus to investors within days, which would mean its road show could begin as early as... 0 Published 24 days ago in
Kara Swisher - AllThingsD: Profile, Details
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In another shameless bid to usher in Facebook likes, curator-of-city-cool DailyCandy announced a new contest today on its Facebook page where like-to-play rules apply. continued… New Career Opportunities Daily: The best jobs in media. ... 0 Published 25 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Spencer Platt | Getty Images News According to sources close to the situation, Starbucks Chairman and CEO Howard Schultz (pictured here) and Accel Partners’ Kevin Efrusy will be stepping down from the board of Groupon. Schultz’s departure wil... 0 Published 24 days ago in
Kara Swisher - AllThingsD: Profile, Details
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There’s a social media strategy afoot– did you see it? Go to the Facebook page for Big Apple stylistas’ best kept shopping secret (jeans start at $10, cashmere sweaters at $50), Japanese clothing company Uniqlo, and you’ll spot a status update... 0 Published 28 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Boxers, just like other public figures, need a consistent image across various platforms, and Facebook is no exception. Many boxers and their marketing teams have adopted strategies to provide quality content, valuable behind-the-scenes insights, and a mo... 0 Published 28 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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So, here’s the thing: In many ways, hiring a Facebook page administrator is akin to hiring a poster child for your brand. This trusted manager will maintain and update your Facebook presence as if he or she is the brand itself that has come to life. cont... 0 Published 29 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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The real-time page insights Facebook announced at its Facebook Marketing Conference Feb. 29 are now live for most pages, and we have the full list. continued… New Career Opportunities Daily: The best jobs in media. 0 Published 30 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Social commerce provider 8thBridge announced the launch of its new Graphite platform today, including extensive incorporation of Facebook open graph action verbs. continued… New Career Opportunities Daily: The best jobs in media. ... 0 Published 31 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Grocery-delivery startup Hello Fresh said hello to a fresh new idea for marketing via Facebook, becoming one of the first businesses in the U.K. to launch Facebook offers. continued… New Career Opportunities Daily: The best jobs in media. ... 0 Published 31 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Will Facebook users who like brands like them enough to create their own fan profiles on those brands’ timeline pages? That’s the premise behind today’s release of fan profiles by social marketing platform Offerpop. continued… New Career Opportunit... 0 Published 30 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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By Jane J. Lee, ScienceNOW Letting customers decide how much to pay for a product seems like a surefire way to go out of business, although bands like Radiohead have used the strategy with limited success. So does it really work? To find out, scientists ... 0 Published 31 days ago in
Wired Science - News for Your Neurons: Profile, Details
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Social Dynamx made its entry into the customer-care sector for Facebook and other social networks today with the debut of its enterprise-class social customer care platform. continued… New Career Opportunities Daily: The best jobs in media. ... 0 Published 32 days ago in
AllFacebook - The Unofficial Facebook Blog -...: Profile, Details
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Have you noticed that movie studios love to objectify an attractive actress by showing off her assets from behind on movie posters? Emily Asher-Perrin of Tor certainly spotted the trend and put together a ... 0 Published 32 days ago in
Gizmodo, the Gadget Guide: Profile, Details
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